Wanda Cinema Games Partners With Nekki To Relaunch Shadow Fight 3 In China

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  • Wanda Cinema Games collaborates with Nekki
  • Shadow Fight 3 Relaunches in China

Shadow Fight 3, the third installment in the popular 3D fighting game series, has successfully returned to the Chinese market thanks to the recent partnership between series developer Nekki and publisher Wanda Cinema Games.

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Wanda Cinema Games’ successful lobbying for the return of Shadow Fight 3 is highly significant, as the game was just one of 98 titles to be granted an ISBN license by China’s State Administration of Press and Publication (SAPP) last year. Furthermore, the relaunch clearly demonstrates the lucrative potential of the Chinese game market, with an equivalent amount of daily active users from China generating over ten times the revenue from the global release, an impressive figure that has been widely attributed to Wanda Cinema Games’ implementation of a localized marketing strategy.

While the increased revenue from Shadow Fight 3 is certainly good news for Nekki, the more exciting news for us is the potential this move offers the Cyprus-based developer to leverage Wanda Cinema Games’ advertising resources to explore new ventures for its intellectual property.

Nekki has already begun developing a feature film alongside his latest video game project, SPINE, so the potential for the Shadow Fight series to evolve into an even more epic franchise is very promising indeed.

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