The future of AI assistants will be glorified news reporters

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Key insights

  • People are not that enthusiastic about using AI; Instead, the AI ​​has to approach them
  • Companies around the world are fully committed to AI, but are not seeing success. AI needs to be more proactive
  • AI companies are developing AI-driven news reporters to proactively engage users.



We've gotten to know these brand new AI assistant things well, and people aren't as excited about them as companies would like. It seems that people just aren't excited about calling their assistant to ask them a question or find something online. This is bad news because big companies have gone under much A lot of money and effort was put into this venture.

But wait a minute; How about instead of allowing people to approach the AI, instead of allowing the AI ​​to approach the person? This way, people don't actually have to do anything themselves; It's the AI ​​that does all the heavy lifting. And maybe, just maybe, people will turn to AI. From what we can see about how companies are now engaging with AI, that may be exactly what is planned, and the easiest way to create a “companion” that doesn’t require prompting is a glorified news reporter.



People aren't as excited about using AI as it is…

It just wasn't that tempting

Companies have been putting all their focus on AI lately, but it doesn't look like it's paying off much. Microsoft has put a lot of effort into making Copilot+ PCs a real product, but as noted by Windows Centralthe reason people buy these AI-powered machines is because they are a good hardware upgrade. They don't care at all about the actual AI processes, which our editor-in-chief repeated in his Surface Laptop 7 test report.


Jitesh Ubrani, Research Director at Worldwide Mobile Device Trackers, had some great words about Copilot+ machines:

“While AI has been a buzzword lately, it is not yet a driver of purchases among PC buyers. Businesses are certainly recognizing the importance of AI, although many struggle to see the immediate use case and are instead turning to AI PCs as a means of future-proofing.”

…so companies bring AI to people

Make people realize how powerful AI can be

A Windows 11 laptop running the Microsoft News and Sticky Notes apps


I would like to analyze this important part of Jitsh Ubrani's quote: “Many have difficulty seeing the immediate use case.” I understand this idea; When Copilot arrived on my PC, I opened it, played around with it a bit, and then closed it. I then immediately forgot about it and continued to use the tools that I always had with me in my daily life.

Now that I think about it, there have actually been many instances where I have jumped on an AI train and then gotten off at the next station. When ChatGPT came out, I used it for a while and then dropped it. Then there was ChatGPT-4o with the cool voice that I played Dungeons and Dragons with and then dropped. The key is that AI wasn't really an “essential tool” for me, and it seems that others share my opinion.


The solution? Make AI reach people. And the easiest way to do this is to turn the AI ​​into a news reporter. From time to time, the AI ​​lists everything that is happening in the world and the user can listen and see what is going on. In theory, the AI ​​could make its report at specific times, similar to how the news comes out at a set time. It's like a mini news reporter, except it's tailored to your interests and fires whenever you want it to.

So where's the proof? Well, we already have Google's new Gemini tool that aggregates information. Feed it what you want and it will discuss the topic between two podcast-like hosts. There's Amazon's “Remarkable Alexa” leak, which shows that the e-commerce giant wants to develop an Alexa LLM that generates news and delivers sports scores. And today, Microsoft announced Copilot Daily, which breaks down the day's news and creates a quick and easy summary with external links.


In this way, AI companies will likely try to create the “immediate use case” that people have difficulty finding. Let the bot drive away and do all the heavy lifting for the user, then issue reports at set times without you having to be prompted. In this way, AI becomes more present in people's lives and is not simply forgotten.

And now the weather

Companies are equipping us with all the tools we need to use AI, but it looks like we're just not using them. Therefore, there is a good chance that we will see AI processes turning on themselves, and what better way to do this than with regular news reports? Over time, we may see AI take on a more proactive role, providing us with information like a data-driven butler. Until then, we'll have to wait and see how this new wave of news reporters fare.


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