Some Canva accounts are about to see a 300% price increase

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Some Canva users will soon have to pay more to use the service — a lot more. In the US, Canva Teams users are reporting subscription increases from $120 per year for up to five users to $500 per year — a pretty staggering increase, and there's nothing new for that kind of money.



Increase thanks to AI

The company has announced a price increase for subscribers to its Canva Teams service. The increase represents a staggering 300% increase in price. The company is attributing the increase in part to the new AI tools it has already added to the platform.

To soften the financial blow, Canva is offering a 40 percent discount for the first year, bringing the cost down to $300. That's still more than double what customers pay now, and significantly more than people pay for similar services like Adobe Creative Cloud.

A screenshot of the Canva homepage


While the increase is huge in the US, the service is seeing an even more significant increase in Australia, the company's home country. Canva Teams currently costs a flat fee of $40 for up to 5 users, Australian businesses will now have to pay $40.50 per user for their accounts. That means a subscription for just three users goes from $480 per year to $1458. The price increase will not affect individual users for now.


Some of the most notable AI improvements Canva touts include:

  • Magic Switch: Automatically resizes designs to fit different platforms and formats, saving time and ensuring consistency across different editions.
  • Magic Write: An AI-powered writing assistant that helps generate text content for designs like captions, headlines, and more based on your prompts.
  • Background Remover: Uses AI to automatically remove backgrounds from images, making it easier to isolate subjects and create clean, professional-looking designs.
  • Design suggestions: AI-driven recommendations for design layouts, elements, and color schemes based on the content and context of your design.
  • Text to Image: Converts text prompts into custom images, enabling more creative and unique visual content.
  • Brand Kit: AI helps maintain brand consistency by suggesting fonts, colors and styles that match your brand identity.


The price increase is likely due, at least in part, to the company's plans for an IPO in 2026. By increasing the cost of those plans, the company hopes to increase its profits and thus be able to debut at a higher IPO price.


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