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Wallan Trading Company, a leading player in the Saudi automotive sector, has signed a strategic agreement with Lotus: a global luxury electric vehicle maker. As part of the agreement, Wallan Trading Company will serve as the official distributor of Lotus in the Kingdom, providing Saudi consumers seamless access to the brand’s diverse range of luxury vehicles. 

The partnership, which underlines Wallan’s commitment to delivering premium motoring experiences for drivers across the Kingdom, was announced in conjunction with the unveiling of two new state-of-the-art Lotus electric SUV models: the Lotus Eletre and Lotus Emira.

The partnership agreement was signed on the sidelines of the Luxury Motorshow, which was held in Riyadh at Seven Concours from March 1 to 7. It was signed in the presence of Wallan Holding Company Chairman Fahad bin Saad Al-Wallan and Lotus Executive Director — Asia Pacific, Middle East and Africa Dan Balmer, as well as a selection of media representatives and executives from both entities.

Chairman Al-Wallan said: “This partnership comes after a 14-year absence of the British luxury brand Lotus from the Saudi market, making a strong return through Wallan Trading Company. We are proud of this strategic partnership with a company that has a rich heritage in technological innovation and sports car manufacturing, dating back to over 70 years. This partnership aligns with Wallan Trading Company’s strategic direction to bring the best car brands to the Saudi market and make them available to the Saudi consumer.”

He added: “The Saudi market is dynamic and diverse, with high consumer awareness, and Lotus is the right partner with its pioneering creative capabilities to face the challenges of the next phase, which will prominently feature innovation, electric transformation, and connected and autonomous driving.”

Meanwhile, Palmer expressed his happiness over Lotus’ return to the Saudi market after a long absence, through Wallan Trading Company. He said that Lotus cars represent “an exceptional lifestyle full of excitement, chosen by a distinguished elite, and are known for their elegant sports designs, high performance, and innovative technologies.” Palmer emphasized his cooperation with the local partner to provide the best products and support them with after-sales services, offering a comfortable and enjoyable ownership experience for customers.

As part of its mission to safeguard the environment, empower consumers to adopt more eco-friendly habits and positively impact the development of an advanced circular economy, Lotus has outlined plans to implement a new sustainability strategy. This strategy will see the global automaker switch its focus to the production of an all-electric lineup of vehicles from 2028 onwards.

Lotus Eletre

Noted for its sporty, dynamic design and outstanding performance, the Lotus Eletre is the world’s first super-electric multi-use vehicle. An innovative and versatile electrical engineering platform was used to build the multi-use vehicle. It is 5,103 mm long, 2,135 mm wide, and 1,630 mm high, while its wheelbase extends to 3,019 mm.

Lotus Eletre uses two electric motors that generate a power of up to 905 hp, with a torque of up to 985 Nm. It accelerates from 0 to 100 km/h in just 2.95 seconds and its maximum speed reaches 265 km/h. The car can also cover a distance of 600 km on a single battery charge. It can be charged at high speed in just 20 minutes to cover a distance of 400 km, making it an excellent car for daily use.

Lotus Eletre is characterized by luxury, comfort and safety. It is distinguished by its expansive interior space, and is equipped with the latest and most innovative technologies. The vehicle is also set apart by its plush heated and cooled leather seats and soft-touch materials. It also catches the eye with a stunning panoramic sunroof, and entertains with a high-quality KEF Premium sound system and digital display screens.

The state-of-the-art model delivers an elevated driving experience powered by an intelligent driver assistance system, an advanced navigation system and the Lotus Hyper OS entertainment system, the latter providing access to an extensive suite of leading-edge applications and online services.

The Lotus Eletre is also equipped with four light-detection and range-detection “LIDAR” devices, which use lasers — as opposed to electromagnetic waves — 18 radars, five 8 MP cameras, and five 2 MP cameras, ensuring that obstacles in front of the driver are scanned within a range of up to 200 meters in all directions, even in low light or bad weather conditions.

Lotus Emira

Lotus Emira offers an elegant and attractive design, flowing lines, driving dynamics and cabin comfort. It embodies the ongoing transformation of the famous British sports car manufacturer. It is based on the latest Lotus sports car engineering, with aluminum body technology.

Lotus Emira is equipped with two options of engines operating on the internal combustion system: a 2-liter turbocharged mid-engine with a four-cylinder capacity, offering a power of 365 hp and a torque of up to 420.3 Nm, or a 3.5-liter turbocharged mid-engined V6 with a capacity of 400 hp, and torque of 430 Nm. Lotus Emira accelerates from zero to 100 km/h in less than 4.3 seconds (four-cylinder engine) and 4.2 seconds (six-cylinder engine), and its maximum speed reaches 275 km/h (four-cylinder engine) and 290 km/h (V6 engine). 

Wallan Trading Company, a subsidiary of Wallan Holding, is one of the oldest companies in the Kingdom’s automotive sector. With over 45 years of experience, it provides high-quality products and services to its customers. In addition to its partnership with Renault, the company represents major global automobile manufacturers such as Hyundai, Genesis, Geely, and ZEEKR. 

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