The central theses
- Logitech makes it clear: There are no plans for a subscription mouse, at the moment it is just an idea.
- The concept of an “Eternal Mouse” would allow for paid software upgrades to be available over time.
- Don't be surprised if Logitech tries new business models in the future.
Logitech is one of the most well-known companies in the PC peripherals space. We regularly review Logitech hardware and are usually pretty impressed with what they have to offer. However, the company came under fire a few days ago for pitching the idea of a “subscription mouse” in the media. Today, Logitech clarified that it has no plans to launch such a mouse.
What's all the fuss about?
In an interview with The edgeHanneke Faber, CEO of Logitech, talked about how her team is discussing the idea of a “Forever Mouse,” which is akin to a nice watch that you never want to throw away. This would be a software-focused peripheral where Logitech gives you a high-quality mouse and you get software upgrades over time that keep adding new features without the need for a hardware upgrade. The troubling aspect of this proposal that has caused an uproar in the online community is that this “Forever Mouse” could require a business model where users would have to pay a regular fee to continue receiving upgrades.
So is Logitech actually building a subscription mouse?
In a statement to The edgeLogitech's communications director Nicole Kenyon clarified that the company “no plans” to launch a subscription mouse. The implication is that the discussion described in the previous interview was just that: a provocative idea that was the result of a brainstorming session.
However, it's important to understand that this doesn't mean a subscription-based mouse is off the table forever. As part of its ongoing efforts to find new business models and consumer revenue streams, the company may test this idea in the future. Many companies focus on service-based models to ensure a constant revenue stream, so such a move shouldn't come as a total surprise.