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In the thriving era of smart cities, Saudi Arabia stands at the forefront of technological integration and innovation, resulting in a significant uptick in the demand for video surveillance products, thanks to a growing emphasis on security in the Kingdom.

Firas Jadalla, regional director — Middle East, Turkiye and Africa, Genetec, said the rapid adoption of smart city initiatives and due to a surge in urbanization and infrastructure development, there is an increased need for advanced video surveillance solutions to safeguard public spaces and critical infrastructure. Additionally, the integration of video analytics and AI-driven capabilities has become more prevalent, enhancing the overall effectiveness of surveillance systems.

“Looking ahead, the market is likely to see a continued focus on technological advancements, with a surge in demand for high-resolution cameras, intelligent video analytics, and cloud-based solutions. In fact, our 2024 State of Physical Security Report, a study based on insights from over 5,500 physical security leaders worldwide (including end users and channel partners), revealed that the physical security market is rapidly embracing cloud and hybrid solutions,” said Jadalla.

He said privacy concerns is another area that is expected to influence the adoption of privacy-centric technologies, striking a balance between security and individual rights. He predicted that the convergence of video surveillance with other smart city components, such as access control and IoT devices, will be a key trend, fostering more holistic and integrated security ecosystems.

Highlighting the role of Genetec in shaping the security narrative within the unique context of Saudi Arabia, Jadalla said: “Saudi Arabia’s dynamic landscape is shaped by its relentless embrace of technology, making it a global innovation hub. From smart cities utilizing advanced Industry 4.0 technologies to cutting-edge infrastructure and AI-driven initiatives, technology is woven into the fabric of daily life. The Kingdom’s commitment to tech-driven progress sets it apart as a beacon of innovation.

“Genetec’s monitoring and surveillance capabilities are tailored for this dynamic environment. Integrating video surveillance, access control, and IoT devices with analytics yields real-time insights, empowering law enforcement, optimizing traffic, and enhancing emergency response. Citizens actively engage in governance, contributing data and insights, fostering collaboration for a safer environment. Genetec’s integrated security solutions, offering enhanced situational awareness and cloud connectivity, redefine industry standards, providing flexibility and comprehensive protection for Saudi Arabia’s innovative spirit.”

He said Genetec can play a significant role in helping Saudi Arabia drive its smart city goals.

“The Middle East is witnessing a surge in smart city growth, with nations actively investing in transforming urban landscapes. A key example is the NEOM project in Saudi Arabia, which exemplifies the region’s dedication to innovation and urban planning. This growth positions the country as a global smart city hub, reflecting a commitment to resilient, future-ready urban environments that enhance efficiency and sustainability while meeting evolving resident and business needs.”

“Genetec is poised to play a crucial role in this promising era of smart cities. Our vision revolves around contributing to the creation of safer, more efficient, and interconnected urban environments in the region. The shift toward smart city development is evident as nations channel significant efforts into transforming their economies from oil-based to knowledge-based models.”

Jadalla said the company’s commitment to open architecture positions it as a facilitator of seamless integration with emerging technologies, enabling cities to adapt and innovate dynamically. “To stay at the forefront of the evolving technology landscape, we are dedicated to substantial investments in research and development. Additionally, we actively foster strategic partnerships and engage in industry collaborations, ensuring that our solutions continue to meet and exceed the evolving security needs of smart cities. Our goal is to empower our clients with the tools and capabilities necessary to thrive in the dynamic urban landscape of the future,” he added.

Genetec customizes security solutions for businesses in Saudi Arabia in a collaborative process that hinges on understanding each customer’s unique challenges and needs. “With many enterprise clients having sophisticated requirements, we closely collaborate to develop tailored features within our products. Recognizing that security teams often underutilize their systems, we address the consumption gap by working with systems integrators. Beyond initial deployment, we assist in bridging this gap through training plans, ensuring customers maximize the full potential of their security investments. This approach not only enhances the effectiveness of current systems but also creates opportunities for future growth and expansion of services, fostering long-term customer satisfaction and engagement,” Jadalla said.

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