Aman Hegra project announced at AlUla

RIYADH: Get your skates on and prepare to have some fun — AlUla on Wheels returns to the Al-Jadidah Arts District this month.

Running from Jan. 25 until April 27, the retro roller disco follows the success of the first such event last year.

Titled “Al-Jadidah Time Machine,” it will feature music across three eras from the 1970s to the 2000s, including hip-hop, reggaeton and dance.

Rami Almoallim, vice president of destination management and marketing at the Royal Commission for AlUla, said: “Following the overwhelming success of last year, bringing the event back this year was critical to satisfy demand from the local community and those from further afield.

“At AlUla, we take great pride in curating events and experiences that can’t be (found) anywhere else, bringing people together and giving them the platform to create cherished memories.”

Almoallim added skating was an activity for all and invited everyone from absolute beginners to seasoned pros to enjoy an unforgettable experience.

The co-founders of Saudi-based creative agency Good Intentions, Noor Taher and Swizz Beatz, worked with design firm KeyConcept to create an immersive experience encompassing skating, dancing, socializing and eating, with a focus on community, culture and movement through time.

Beatz said: “We wanted a truly curated destination featuring mesmerizing lights, colors and design. The journey will begin by going through a tunnel which illustrates the three different eras, taking everyone from the past to the future of Saudi Arabia.”

There will also be iconic arcade games such as Pac-Man and pinball. Skating sessions last 45 minutes and tickets cost SR40 ($10.67) each. For more information and to book, visit

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