6 Ways to Use Vector and Raster Graphics Effectively

Vector graphics and raster graphics are the two types of graphics created using graphic design software. Whether you use Photoshop for rasters, Illustrator for vectors or a Range of alternative Adobe softwareThere are specific uses for each format. It's helpful to understand what each format should be used for or what it's best suited for to ensure your next design projects are high-quality and eye-catching.

6 Ideal for printed artwork

Raster graphics work well for printing

Both vector and raster graphics have their uses for printed artwork.

Vector graphics work well for minimalist, bold designs that don't contain any other images – designs like typographic posters with just a logo or graphic – especially with a minimal color palette that includes five or fewer colors. Vectors provide hard, sharp edges and lines, so they create a bold impression when used in printed promotional materials.

However, raster graphics can also be used for printed artwork. Whether you're using a small raster graphic or a larger graphic like a photo, introducing rasters to your printed work allows you to add texture and realism that isn't possible with a vector.

You may be using cut images from a photo or scanned graphics from traditional media – these are, of course, raster graphics.

The textures and color types of a raster appear different than when using vectors. Both work successfully for printed materials, depending on the primary purpose and type of artwork in your project.

5 Create smooth gradients

Grid ensures seamless color gradients in graphics

Gradients are a great way to add color to a graphic design or logo. Gradients are often used in the summer, as many brands transform their standard logos into LGBTQIA+-friendly logos with rainbow colors for Pride Month.

The thing about gradients is that they require pixels to flow naturally – and pixels mean raster, not vector. Using gradients in traditional logos or branding is discouraged as it is easier to use vector elements than brand elements. However, for a once a year purpose that doesn't require resizing the graphics for different purposes (you can make them in a few different sizes to start with), a grid-based gradient is perfect for use in a logo.

Adobe Illustrator released a history feature in its Image Trace tool during Adobe Max. It's still in beta at the time of writing, but it finally lets you use gradients in vector graphics without obvious color banding – giving you color banding instead of smooth gradients. However, for more consistent quality, it is still recommended to use grids where possible.

4 Smooth solid colors

Vector provides a consistent, flat color

Have you ever created a one- or two-color graphic and then saved it as a JPEG? You will notice that the discoloration becomes visible at the edges or where two colors are next to each other. This is what a raster image will do.

Vectors and vector graphics are perfect for keeping your colors consistent without getting patches of color or pixels of different shades even though they should all be a flat color.

This really makes a difference when storing your artwork, graphics, branding or illustration files. Grids have their uses. However, if you want bold, vibrant, flat colors in a graphic, it absolutely needs to be a vector image to get the elegant, formal look you need.

3 GIFs and motion graphics

Raster or vector are great for both

You can create GIFs or motion graphics from either a raster or vector file – and each serves its own purpose.

Motion graphics are better suited to vector format for several reasons. Firstly, similar to the reason above, you get an even and consistent coloring. Second, vector graphics work seamlessly as motion graphics, especially when saved in SVG format or .AI from Illustrator. You can import vectors into After Effects and create motion graphics or .Lottie files that can be easily converted into web graphics. .Lottie is one of the most well-known and popular motion graphic formats in web design.

Raster graphics also have their uses for GIFs. Especially if you create a GIF from a video scene using tools like GIPHY or even the Photoshop timeline. Raster graphics are much better suited for motion graphics that represent photos or more complex elements. You can also use raster graphics if Create stickers using your iPhone or iPadwhich you can then convert into GIFs.

2 High quality merchandise printing

Wear your graphics with pride

If you're a graphic designer or illustrator, you've probably dreamed of wearing your self-designed goods on t-shirts, bags, hats, or even hanging them around your home as decorative art.

When you send artwork to printers or production houses, they usually require a raster graphics file, such as: B. a PNG file. This is the case even if your artwork is a flat color vector piece – you still need to save it in the desired format.

Because of the way printers print using CMYK process colors and layers, pixelating a raster doesn't have much of an impact during the printing process. Your graphics will look great on any printed goods you create.

1 Full scalability for multiple uses

Vectors are infinitely scalable

The biggest advantage of using vector graphics is full scalability. Vectors are created using mathematical equations to ensure that they are always smooth, even when zoomed in or out.

The lack of pixels when resizing is a big advantage when using vectors. You can enlarge them for large print on billboards, t-shirts or elements on posters, or enlarge or reduce them for use in logos and branding in digital media. Regardless, you will never see a bit of pixels in real vector graphics. Your designs will always look crisp and professional provided you create and save them using the right tools and file formats.

Vectors and raster graphics offer great uses

Although they shouldn't often be used interchangeably, there are many cross-cutting uses for both vector and raster graphics. However, you must be aware of the cases where one graphic type should actually be used over the other. If the color and quality are consistent, a vector graphic is the optimal choice. However, if you need to add a lot of detail, photorealism, or a complex GIF, a raster graphic is a better option. Any type can be used for printing, but it depends on the result – large posters or billboards should always use vectors, but clothing and merchandise should generally be raster.